I wrote a range of emails for a client to launch a magazine. The emails were aimed at a select target group of decision makers and advertising and public relations people within very specific industries. The tone of writing is conversational yet challenging and interspersed with quotes by successful “outsiders”.
The actual product name and client contact details are omitted.
“Seventy percent of success in life is showing up.” – Woody Allen
It’s time to show up. Announce your presence. Mingle in the right company and be seen by the right people. Now is your time, because launching in June is an inspirational new magazine targeted specifically at market leaders and trendsetters in the UK. The people you want to talk to.
“The difference between failure and success is doing a thing nearly right and doing a thing exactly right.” Edward Simmons
So get it right. Advertise in This Magazine, a brand-new and very unique publication aimed at CEO’s, business owners, entrepreneurs and professionals.
This Magazine is exclusively focussed on the interests of the super successful. It will touch on a wide range of topics in the fields of business, finance, health, home and travel. Regular features will include the real stories behind the successes, interviews with market leaders and shakers, economic insights from top CEO’s, the latest trends in interior design and exotic travel destinations.
This Magazine will be published in e-zine and printed format. An exclusive database of high level earners across the UK has been compiled with each individual receiving an invite to register online for their free launch issue. So far the initiative has been met with huge interest and much anticipation. It is clear that this pivotal publication will become a must-read for anyone who moves or wants to network in the right circles.
The features list attached provides a snapshot of the content contained in the launch issue of this exciting new magazine. The magazine will be published quarterly, with the launch issue due for release in June. Research has pinned print target circulation figures at X and readership figures at X per quarter. In addition to this, the magazine will have a strong online presence at www.website.com, which will launch in conjunction with the magazine.
Why advertise in This Magazine?
In the current economy, each of your advertising cents needs to work harder to deliver your product or service to the right audience. Our targeted readership drive will ensure the right market receives your unique business, product or service message.
The magazine delivers an exceptionally cost-effective advertising solution on a dual platform. As such you have the freedom to market your company in the print and online versions of our publication or in the online version exclusively.
This Magazine’s online focus is imperative for a multitude of reasons:
- It reaches a larger audience
- It is instant and readily accessible
- It fits into the readers’ highly mobile lifestyles
- It crosses international and geographic borders to promote your company’s name in the right circles
Who should advertise in This Magazine?
You should if you:
- Have a product or service targeted at the corporate, executive or professional market in the field of education, professional services, coaching, conferencing venues, business technology, vehicles purchase and leasing.
- Are involved in the financial sector as an investment house, offering specialist funds or specialist financial services.
- Have a product or service relevant to the health sector such as executive health checks, medical innovations, personal trainers, food and nutrition or products and services designed to help beat executive stress.
- Have a product or service related to homes or interiors such as interior design and manufacturing or retailing of home products.
- Offer fashion or bespoke tailoring services, designers, retailers, exclusive fashion and lifestyle exhibitions.
- Offer a product or service in the travel sector, such as concierge services for tailor-made individual travel arrangements, corporate hospitality programs, airlines or travel companies.
The launch offer:
For a limited time only we are offering 50% OFF prelaunch bookings on website advertorials. A limited number of packages are available so act immediately to avoid disappointment.
Website Advertorial: £ 000.00 (all inclusive pre-launch booking price).
- Includes 1000 words and representative visuals.
- Includes design.
- The advertorial will remain on the site for one year from the date of uptake.
- The template format for the online advert is attached for your perusal.
Print ad: £ 000.00 (all inclusive pre-launch booking price).
- In addition to the website advertorial, advertisers can extend their online presence to include the print version of the launch issue.
- Material supplied by client.
To take advantage of this limited prelaunch offer, simply email your contact details and “Yes” or “More Information” in the subject line to email@example.com. Or fill in the attached form and one of our consultants will contact you shortly.
We look forward to welcoming you on our page as we promote your excellent offer to this exciting audience.
Client Name and Title